Straight answers for B2B founders.
Short guides to what founders ask about AEO, Meta ad creative and ghostwriting. Each one answers the question in its first lines, the way we ask your pages to.
Guides
What is AEO?
AEO, Answer Engine Optimisation, is the work of making your brand the one AI assistants name when buyers ask about your category. It is also called GEO, Generative Engine Optimisation. SEO earns your page a place in a list of links; AEO earns your brand a mention inside the answer itself.
AEO vs SEO
SEO gets your page ranked in a list of links. AEO gets your brand named inside the answer an AI assistant writes. They share a foundation, pages that are easy to crawl and read, but AEO is judged by whether the answer names you, not by where a page ranks.
How AI engines choose which brands to name
No engine publishes exactly how it chooses. But every answer is built from what the engine has read, so three inputs are yours to change: whether your own pages answer the question plainly, whether your facts agree everywhere they appear, and whether other sites the engine trusts mention you.
How to test Meta ad creative for B2B
Test one new idea at a time against the ad that is already winning, and judge it on the result you actually want: booked calls or qualified leads, not cheap clicks. Start with the hook, because it is the part a scrolling buyer actually reads.
What does LinkedIn ghostwriting cost?
It depends on how much is written and how the writer learns your voice. Ours starts at $110 (₹9,500) a month, written from one 30-minute call a week. One published guide puts a mid-tier agency at $1,500 to $5,000 a month for four to five posts a week. Compare what each quote includes, not just the number.
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